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The gold standard

media agency. 

A leading media agency, where we proudly serve as the independent media expert for challenger brands in the vibrant North. We understand that being a challenger means thinking differently, breaking the mould, and delivering smarter plans that get you more for your money.


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Our expertise

With our innovative, data-driven mindset and extensive knowledge of both traditional and digital media platforms, we know how to make an impact. From leveraging social media trends to maximising the power of traditional advertising channels, we create integrated campaigns that generate buzz, build brand awareness, and drive tangible results.


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Case studies

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Recent blogs

By Amy Cresswell September 19, 2024
In the world of marketing and advertising, the spotlight often shines brightest on the creative concept. We get it. It’s the flashy idea that grabs attention, wins awards, and gets people talking!
By Lucy Hall July 19, 2024
Football is more than just a game, it is the most popular sport in the world and the Euros 2024 was no exception. With billions (UEFA.COM, 2024) of fans tuning into every game - whether that be from the pub, the sofa or sat around a tiny flatscreen at Glastonbury (shout out to Louis Tomlinson) - one thing is for sure; England fans were well and truly hooked on this nail-biting magnificent tournament! 
By Karen Light May 25, 2023
Winter is bleak enough, without a looming recession, high inflation and now the threat of food rationing. As consumers feel the pinch and businesses face soaring costs, a lot of brands are questioning how they can best connect with consumers at this time. ITV’s recent ‘Race to the Top’ webinar highlighted that despite the pressures, people are still spending, but assessing value in different ways. The ITV study found that whilst price is important, quality came a very close second as a factor of choice. Consumers were also more likely to purchase when brands communicated why prices needed to go up and didn’t mind paying for something if it made them feel good. This emotional hook could be rooted in the social or sustainable benefits from buying a brand, or simply by offering those everyday magic moments; like a home interiors advertiser suggesting little home lifts, or an indulgent me-time snack. TGI’s Global Quick View 2023 study shows that if UK adults had to reduce spending due to the cost-of-living crisis, they would prioritise holidays and going out to eat and drink. Consumers don’t want bleakness right now, they want uplifting experiences that enrich their lives. So, before brands turn to price discounting as a value incentive, perhaps they should consider their customers’ needs and how value may be added in other ways. Then communicate that in an entertaining but empathetic way. Karen Light Sources: Race To The Top: How brands should respond to the cost of living crisis (itvmedia.co.uk) GB TGI December 2022-© Kantar - “If you have to reduce your spending due to the cost-of-living crisis, which of the following would you prioritise spending your money on?” (top choices in Britain, by % adults): 29% Holiday/Short Break, 27% Going out to eat or drink System1 Group – Innovating in a Recession Jan 2023
cross-media reach
By Karen Light November 11, 2019
Cross-media reach blog post
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