The Challenge

size? caters to early adopters and innovators in the streetwear sector. They have used social and digital media, as well as exclusive launches to grow a loyal customer base. Once people know about the brand they love it, the problem is that not enough people knew about them! 

We were tasked with raising awareness of size? and proving the effectiveness of brand activity for a retailer traditionally reliant on performance media channels. 

The Solution

We had a limited budget, so to make an impact we needed to narrow our focus. Using TGI as well as size? sales data, we identified the stores in Yorkshire and Plymouth as key test areas where their audience and sales over-indexed.

size? specialise in new releases, so we wanted to make sure that we were in media environments that their audience would find engaging, credible but above all, cool. We partnered with Hypebeast and The Fellas podcast to showcase products that couldn’t be found elsewhere and teased the brand around stores with clean graffiti.



To complement this we used targeted OOH, premium video-led display and digital audio to bring the brand to a wider audience. Their inhouse team supported the campaign with their BAU performance activity, using the brand creative to ensure a consistent customer experience. 

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