Expertise
Research
&
Insights
Through comprehensive market and competitive research, we identify key audiences and delve into consumer behavior, enabling us to strategically align our approach to meet your client's objectives and understand how consumers think, feel, and make purchasing decisions.
Strategy
& Planning
We determine the most cost-effective and impactful media channels, meticulously plan initial ideas, develop schedules, and provide comprehensive rationale for sign-off, while skillfully negotiating with suppliers to offer clients value beyond mere price discounts.
Execution
&
Analysis
We execute the agreed media plan, ensuring quality and maximising value, while continuously optimising delivery based on effectiveness and ROMI criteria. We then provide a comprehensive Post Campaign Report that showcases key deliverables and the achieved results.
Media neutral approach
TV
TV remains the most powerful communications tool, with countless studies into its short-term and long-term effect on brand health and profitability. Alchemy specialise in bespoke campaigns at any budget level meaning it's never been easier to get your brand on TV.
Digital & Social
Digital opportunities are ever evolving. That’s why we start with a clear online strategy that reflects target audience behaviour and is rooted in clear business goals. From Google adwords and online brand partnerships, to buying pre-roll video and online display inventory, we create effective, performance-based digital campaigns.
Press
Maximise your print media exposure and captivate key audiences with our expertise in national or regional press advertising, consumer magazine campaigns, and strategic trade partnerships.
Radio
Harness the power of audio as a potent communication tool across various platforms, from local stations to national radio networks and digital music services, to create excitement, drive response, and deliver remarkable results for your brand, leveraging the increasing accessibility of online listening.
OOH
Whether it’s creating strong awareness across your heartland, driving point-of-sale trial or ensuring your brand is discovered in cool urban environments, out-of-home media options are endless. From billboard posters and bus supersides, to wrapping trams and special builds or ambient activity to fuel PR, we can advise on what will be most effective against your objectives.
Sponsorship
Media sponsorship, particularly on TV, has evolved significantly over the last 10 years and is now a viable option for many advertisers. We have successfully secured many sponsorship deals, representing fantastic value for clients.
Direct Mail
Whether you want your leaflets distributed via Royal Mail, Newspapers or Solus teams, we can identify your customer postcode hotspots and ensure that leaflet distribution is as targeted and responsive as possible. We also offer direct mail prospecting and campaign fulfilment.
Cinema
With continued investment in films, the advent of digital technology and more flexible advertising options, promoting brands and services on the big screen has never been as appealing.
Alchemy Media,
Windsor House,
Cornwall Road, Harrogate,
North Yorkshire, HG1 2PW