Jacksons ROAR about their new and exciting partnership!
The Challenge
Jacksons of Yorkshire needed our help to deliver a high impact campaign to Morrisons’ shoppers to support the launch of their The Tiger Who Came To Tea bloomer loaf
The Solution
With strong family creative appeal, we focused on reaching parents with kids who buy packaged bread. Analysis of Morrisons’ stores highlighted a Northern store skew, which formed our campaign geo.
To promote the fun dynamic assets, we ran across video platforms where we knew our audience were highly engaged; aligning with family and foodies content on YouTube, with an interactive rich media ‘play reel’ display running across curated publisher content, including Delish, Good Housekeeping and Netmums to extend reach and build trust.
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