How we helped Swift Caravans promote joy through an insightful and collaborative campaign
The Challenge
Swift Leisure were keen to bring new users into the category by promoting the joy of UK caravanning holidays. With no recent brand investment, we needed to prove success to the board to ensure on-going investment
The Solution
TV was proposed to build leadership credentials and convey the emotion involved in ‘selling the travel dream’. Analysis of the client’s audience and sales data, alongside TGI caravan purchaser insights showed us where we could best reach our audience, tapping into their love of lifestyle, travel and dogs! Curating a bespoke multichannel TV solution and aligning with programmes such as Motorhoming and The Dog House, allowed us to run across the UK.
Post campaign analysis of GA4 results demonstrated huge campaign success!
Related Projects
Very Lazy
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Harrison Spinks
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Heck
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Alchemy Media,
Windsor House,
Cornwall Road, Harrogate,
North Yorkshire, HG1 2PW